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        400-158-9569
        機場廣告 全國資源
            發布時間: 2019-04-02 13:36    


        投放城市: 全國
        刊例價格:報價詳情咨詢麥迪威傳媒
        媒體概述: 機場廣告 到達 出發 候機廳廣告全覆蓋



          投放城市:    全國
          刊例價格:    報價詳細咨詢麥迪威傳媒公司
          咨詢熱線:    400-158-9569

          投放周期:    周/ 月/ 年
          媒體描述:    機場媒體廣告、出發大廳、到達大廳、行李提取、候機室



        麥迪威傳媒機場
        廣告媒體網絡覆蓋全國40多個主流城市

        機場介紹
        北京首都國際機場“中國第一國門”,是中國的空中門戶和對外交流的重要窗口,也是世界最繁忙的機場之一。北京首都國際機場位于雄安國家級新區空鐵一體化范圍,距離雄安新區100公里。北京首都機場每天有94家航空公司的近1700個航班將北京與世界上54個國家的244個城市緊密連接。首都機場3號航站樓位于北京首都國際機場東邊,建筑面積90多萬平方米,是世界第二大的單體航站樓。如今飛機已經成為了人們生活出行最常選擇的交通工具,由于機場人群的覆蓋面廣、人流量大、再加上面向的基本上都是一些學歷較高、具有一定消費能力的商旅,所以如今的機場已經成為了很多廣告主投放廣告的一個場所。雖然很多廣告主都對機場廣告十分青睞,但在投放此類廣告前對其定位特色做一定的了解是非常有必要的。
        機場媒體優勢:
        一,高端品牌。從機場受眾群體看,出入機場的旅客中大部分旅客是技術專家、企業高管、政府工作人員等高端人群,這類群體感知能力高,消費能力強,相應地對品牌要求高。由于在機場出入、辦理各類手續、候機轉機等滯留時間較長,為高端品牌投放提供了空間和理想場地。進出機場的高立柱可投放交通運輸類世界知名品牌廣告,出入大廳門口可投放通訊信息類知名品牌廣告,休息大廳內可投放休閑娛樂類精品品牌廣告等。為客戶帶來視覺和聽覺愉悅享受的同時,推廣和宣傳企業品牌價值。
        二,高廣告收益。追逐高額利潤是企業的最高目標之一,機場廣告企業也不例外。機場廣告在選擇高端品牌的同時,必須要提高機場廣告資源價值,在公平公正公開的原則下,同類品牌企業競爭投放廣告時,標的高低是優先考慮內容。當然,機場廣告企業也必須事先做好廣告資源推廣和宣傳工作,吸引高端品牌企業競爭投放廣告,以此獲取高額廣告資源收益。
        三,區域特色廣告。每個城市都有自己的特色,比如:上海是中國的經融中心,北京是中國的政治中心,深圳是對外開放的窗口等等,各自都擁有自身的顯著特點。機場作為一個城市的窗口和名片,具有很深的城市烙印,應當顯示所在城市的特色和特性。從隨機調查分析統計來看,出入機場的旅客中,絕大部分的旅客年齡集中在20-39歲之間,這部分人群年輕、富有朝氣,對新事物接受較快,對地方特色感知能力強,為區域特色廣告投放提供了廣闊的空間,是地方特色企業投放廣告的最佳去處。



        機場廣告價格報價信息整理中--咨詢客服了解報價
        具體機場廣告報價咨詢麥迪威傳媒公司
        機場廣告報價和投放機場廣告形式、數量、周期有關
        一、 影響機場廣告價格的主要以下幾點
        1、機場廣告投放形式:機場廣告形式在不同的地區會有不同的差異,
        2、機場廣告投放位置:機場廣告的投放位置因為客戶流量、客戶質量的不同所產生的價格不同,
        3、機場廣告投放數量:機場廣告投放的數量和周期不同優惠折扣也不同















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