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        以專業、思想和工作態度贏得客戶的尊重。
        • 03 2019-06
        • 08 2014-10

          西南第一高鋼塔廣告位使用權首度開拍

          有“西南第一高鋼塔,四川第二高電視塔”之稱的德陽廣播電視塔主塔廣告位將于本月下旬首度面向社會公開拍賣。

        • 08 2014-10

          大摩:廣告業務反彈將使分眾收益

          營收大部分符合預期:分眾一季度營收達到1.25億美元,同比增長19%(環比下降13%),比我們的預期高出5%。按非美國通用會計準則計算,美國存托憑證每股盈利0.16美元,同比增長11%,基本符合我們的預期。

        • 08 2014-10

          喻國明:植入式廣告應更顯智慧

          半個月來,媒體上出現大量對植入式廣告的批評。在我看來,這種批評數量之多、聲量之大,正表明了觀眾和社會大眾對植入式廣告的高要求與高期待。

        • 08 2014-10

          網絡廣告:美國火為什么中國不火

          過去4個多月里,美國誕生了4個遞交IPO申請的網絡廣告公司,因為它們細分、專注;中國同行們做得很苦,上市卻遙遙無期,為什么?

        • 08 2014-10

          看數字廣告如何闡述“生活”哲學

          作為一名數字營銷人員,較后一次思考如何利用網絡媒體來突出客戶產品的核心屬性是在什么時候呢?或者是思考如何使用廣告創意,以發揮廣告位置的較大功能?當有新的廣告活動出現時,我們往往把焦點放在廣告位置的一些數據中,如人口統計、覆蓋范圍、成本等內容上。而對于如何將廣告位置與需要宣傳的廣告產品的本質屬性很好地融合在一起,我們卻沒有足夠地重視它。但這恰恰也是能夠吸引消費者的一種方式。

        • 09 2014-10

          互聯網進入“廣告云”時代

          北京時間6月8日消息,“云計算”作為互聯網熱門詞匯,有關它的爭論就一直沒有停止。經過幾年的市場預熱之后,云計算正逐漸從概念層面過渡到應用階段,落地速度不斷加快。云計算所帶來的不僅僅是強大的數據分析能力和資源共享平臺,其高效整合的模式也為眾多企業欣賞和借鑒。

        • 08 2014-10

          對廣告怎能“吃硬不吃軟”?

          美國有個著名的廣告人說過,廣告就是有毒氣體。我覺得說得再準確一點,廣告就是神經毒氣。因為廣告是攻心的武器,它影響受眾的品牌認知,進而影響消費行為,簡直就是專業的忽悠。不要說很多消費行為都和廣告刺激分不開,月光族、星光族、甚至日光族的出現,排隊搶購等瘋狂行為,廣告都居功至偉。既然廣告這么壞,為什么還會越來越多?這樣的情況不光是在中國,在美國更嚴重。有識之士不免發問,為什么還不禁止廣告呢?

        • 08 2014-10

          中國首次摘得捷克動畫電影節較佳廣告金獎

          日前,在捷克特克利策舉行的第九屆捷克國際動畫電影節中,深圳市點石數碼科技有限公司作品《鴻隆世紀》榮獲較佳廣告金獎。

        • 08 2014-10

          某某傳媒推出“耀拍禮品站” 開啟整合營銷新模式

          近日,由知名數字媒體 廣告運營商某某傳媒較新推出的智能型終端機器——“耀拍禮品站”在上海數個交通高峰點LED大屏幕旁亮相。在藍色的“耀拍禮品站”,地鐵人群只要在機器的 屏幕上輸入代碼,就能從機器中自助領取到一瓶免費飲料。該智能終端機器有助于某某傳媒“基美耀拍”APP移動客戶端更好地實現“用戶從地鐵LED上掃瞄指 定活動廣告,不出10米就能近距離地從智能終端機器領取禮品”的雙屏互動。這是某某傳媒突破傳統戶外廣告媒體步入整合營銷型媒體平臺

        • 09 2014-10

          看數字廣告如何闡述“生活”哲學

          作為一名數字營銷人員,較后一次思考如何利用網絡媒體來突出客戶產品的核心屬性是在什么時候呢?或者是思考如何使用廣告創意,以發揮廣告位置的較大功能?當有新的廣告活動出現時,我們往往把焦點放在廣告位置的一些數據中,如人口統計、覆蓋范圍、成本等內容上。而對于如何將廣告位置與需要宣傳的廣告產品的本質屬性很好地融合在一起,我們卻沒有足夠地重視它。但這恰恰也是能夠吸引消費者的一種方式。

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